Friday, February 12, 2010

Smoker's Delight

With this recent illustration, I wanted to pay homage to The Marlboro Men. The Marlboro Man was a marketing tool used by Philip Morris & Co. from 1954 until just before the turn of the century. From 1924, Marlboro had been introduced as a women's cigarette and after the second World War, the Marlboro Man was conceived to market the product toward men.

Three guys that actually appeared in advertisements as Marlboro Men died from lung cancer. Wayne McLaren, David McLean and Dick Hamme's deaths gave us the moniker of "cowboy killers".

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